CHINESE E-COMMERCE PROMOTION
How can HI-COM’s team help with China E-commerce promotion:
Types of E-commerce Promotion in China:
KOL and KOC Marketing
KOL (influencer) marketing, was one of the major trends to emerge in the social media era. Naturally with the development of the market, Chinese KOLs are becoming picky and more expensive. Thus some brands are turning to the smaller size influencer: KOCs (key opinion customers) who are also very efficient in delivering results. In China, it is recommended to work towards two-pronged approach of combined KOL and KOC marketing, using KOL marketing to increase brand exposure and using KOC marketing to more granularly target specific consumer groups.
Live-streaming campaigns for boosting sales
HI-COM provides the live-streaming campaign development and implementation that is ROI driven and perfectly fit for your brand identity!
Livestreaming function is available with Taobao Live, JD.com Douyin, Weibo, Xiahongshu, Kuaishou and now WeChat (limited categories). To have the best results with your live-streaming campaign in China, it is advised to work with Chinese live-streamers. These online personalities work with both commission based and production fee + commissions contracts.
Keep in mind that every platform has it own regulations to monitor live-streaming campaigns of different brands, thus not every product is suitable for live-streaming campaign in China.
RED (Xiaohongshu) and WeChat E-commerce Solution
Not every brand is ready to enter a giant like Tmall or JD. For these brands, an alternative approach can be taken: social e-commerce marketplace. Here at HI-COM we help brands to register on and build up attractive stores on RED, WeChat and other platforms upon request, that drive results!
Group-Buying Solutions
The group-buy feature allows communities and neighbourhoods to place large orders together to get direct wholesale prices. These deals are accessed through WeChat mini-programs, and community leaders post links to various popular or on-sale products in WeChat groups. The massive discounts and communal nature of this marketing model have helped it become extremely popular in smaller cities across China.
Driving Private Traffic
As an alternative to the increasingly expensive option of paid traffic, private traffic (私域流量) marketing has taken off in China.
While most private traffic in the West is accomplished with blogs and mailing lists, China’s unique internet ecosystem has seen the rise of private marketing via WeChat. By setting up exclusive WeChat mini-program clubs and WeChat groups, brands can easily cultivate communities of consumers with share lifestyle aspirations. Private traffic allows brands to become less reliant on e-commerce platform search algorithms and give businesses the power to present their brand directly to consumers.
HI-COM creates a more intimate environment of closed groups allows for higher rates of CTAs than large scale advertising campaigns. In addition, by building a closer relationship with consumers, private traffic increases customer retention rates.
Want to learn more about driving private traffic to your Chinese E-commerce platform? Ask us how!
Let’s discuss your project!
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