The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding. The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ their content, and here’s how they did it.
Kate CHERNAVINA7 Lessons on Social Image Re-branding in China from the Imperial Palace
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Kate CHERNAVINAAre you ready for Double 11? All you need to know about Singles’ day 2018!