If you’re an app developer or you’re working with apps, you’ll know that increasing an app’s visibility and exposure are very important for its success. Therefore, an app that can be downloaded and used in different languages and in different locations has access to a huge market of users. However, as users based in different regions have different preferences, customization of the app is necessary. The process of customizing an app for use in multiple countries and languages is referred to as mobile app localization.
Kate CHERNAVINAFree tips on APP/Software Localization in China in 2018
Ask anyone that has ever done business in China and they will have a story to tell. It is a dynamic and unique business and consumer environment and the recent e-commerce explosion adds another layer of complexity – yet also opportunity. HI-COM speaks with Shaun Rein, founder of CMR Consulting and international best-selling author, to find out how companies can successfully navigate their China strategy.
Kate CHERNAVINALocalization and “The War for China’s Wallet”