Online PR Management
What We Did
We have managed the brand Official account for the period of 12 months, assuring the followers get timely and engaging content. Reaching more than 3,000 new potential customers every month, we have increased the engagement ratio from 5% to 24%.
-To make the brand closer to the customer, we have launched a Brand Community program, allowing the most loyal customers to interact with each other as well as with the brand, participate in pop-ups and give aways, get invitations to the brand events. This has boosted the brand trust within the customers and boosted the sales by 15%.
-Within 12 months of Xiaohongshu brand account management, we have grown account from 0 to 4,500 organic followers, with more than 16,000 + monthly organic exposure.
–Xiaohongshu KOC Programm: we have assured that at least 10 customers of the brand would share their feedback on Xiaohongshu every month. This action has resulted in more than 120 yearly KOC posts, and increased brand recognisably and traffic to the brand account by 34%.