Website writing for ADEN


Rebranding of the website by highlighting the advanced technology proposals put forward by the company.

HI-COM helped ADEN change its brand image and create a new version of its website in English and localized it in Chinese, according to the commercial orientation desired by the customer and in keeping with the latest marketing trends of the business sector.

About the customer:

ADEN is a specialist in International Integrated Facility Management (IFM), at the forefront of the latest technologies.
The company is headquartered in Shanghai, China, and focuses on integrating emerging technologies into its services, including renewable energy, robotics and automation, new materials, asset management and technology platforms for the management of IoT facilities.
ADEN employs more than 26,000 people worldwide and is present in 25 countries.
The majority of employees (23,000) are based in mainland China, where the company has more than 1,000 customers served by 34 local branches in 5 regions.
Other countries the company covers include Vietnam, Indonesia, the Philippines, Kazakhstan, Mongolia, Nigeria, Guinea, Mozambique, Singapore and Japan.

Overview :

ADEN called upon HI-COM to help them change their brand image on their website based on a new market proposal focused on progressive technological solutions and new environmental tools.
We therefore assigned a team of professionals to the project to ensure that the work provided met the criteria of our client.

Project follow-up:

During the two months of the project, HI-COM created a new version of the website in English and localized it into Chinese, according to the commercial orientation desired by the client and in accordance with the latest marketing trends of the sector.
A content writing team consisting of a native English writer experienced writing marketing content, an English-language editor and project manager were assigned to the project to ensure smooth communication between all parties.


Total number of days spent:


Total number of interviews completed:


Total languages delivered: 


Total pages created from scratch

Our challenges:

Localizing a website is about adapting it to suit the language and culture of the target market.
A standard translation of the website is not enough; it is necessary to adapt according to the behavior of the users in each target market, and many elements must be taken into account, such as the visuals, the currency, the payment methods, etc. Therefore these challenges must be met in order to make this localization a success. We chose to create the website from scratch, after discussions with various people in the company.

Stéphane ChouryWebsite writing for ADEN