What is President Oral Care and What Were Its Needs?
President Oral Care is a collection of oral care products from Italy. Brand has more than 140 items: toothpastes, rinses, brushes, brushes, dental floss, sprays and more. Designed by international team Initial PRESIDENT product range was developed by leading industrial experts from Russia and Europe.
When entering the Chinese market, company needed a localized brand name, which would represent the brand name image, fit the meaning and be easily recognized by the local customers.