KOL Campaign

#Visitspain with Layla


Attracting Chinese Travelers to Spain


  • Spanish travel association looking to attract more tourists from China.
  • One travel KOL together with the content creation team (3 members) were invited for a 5-day trip to 3 different cities in Spain to create content and publish on Weibo and WeChat about her experiences.
  • The KOL engaged with sponsors of the trip, airlines, hotels, restaurants, and shopping malls to create a wholesome travel experience and brand awareness for all parties.

Campaign Takeaways:

During the highly successful five-day trip, the influencer was able to experience and review the locations, services and products of all the sponsors involved. 80% of the KOL’s followers are young educated Chinese women in their 30s with travel experience and disposable income for travel.

Project Highlights


Total engagement on WeChat and Weibo

(reposts, likes, comments)


Total reach on Weibo



Total Views on WeChat


Stéphane ChouryKOL Campaign