Website Copywriting for Goethe Institut

About Goethe Institut

As the official cultural institute of Germany, the Goethe Institute promotes knowledge of the German language and promotes international cultural cooperation.

 


Services

Website Copywriting

Language:

English

Website Content Localization

Languages:

German, Chinese

HI-COM helped Goethe Institute to re-brand it’s website in China, providing a copy fitting the China-specific target audience, as well as a new website design.

What We Have Done:

During the six months of the project, HI-COM created a new version of the website in English and localized it into German and Chinese.

A content writing team consisting of a native English writer experienced writing marketing content, an English-language editor and project manager were assigned to the project to ensure smooth communication between all parties. At the later stage, HI-COM’s localization department handled the 2 languages’ localization for the new website of Goethe.

 

 


Project Highlights

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Team members involved

 

Aslandziya AnnaWebsite Copywriting for Goethe Institut