Social Media and KOL Marketing, Xiaohongshu Store and PR Management – Departo
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Established in 2019 by the founders of Yabu Pushelberg and Stellar Works, Departo translate ideas into objects.
WeChat Account Management
Youzan (WeChat Store) Management
KOL Marketing Campaign
Xiaohongshu Store Management
To introduce the brand to the Chinese audience, we developed strategies to build brand awareness through varies of social media, EC platforms combined with PR exposure
What We Did:
Social Media: Through active publicity on Weibo, RED and other social media platforms, we have been creating a total of 20,000,000 impressions on these social media platforms within three months. At the same time, we have engaged with a total of 6,000 accounts through active exchanges and communication on these platforms.
EC Platforms: Through the promotion of the products on many platforms, the traffic of the products on e-commerce platforms has been greatly improved. Traffic to EC platforms reached over 9,000. At the same time, the product visit reached more than 11,000.
KOL livestreaming on RED: Organized the KOL livestreaming campaign on RED platform to carry out marketing and publicity activities for the products, and sold more than 60 products in the livestreaming of the products.
EPR contributed: We actively published product-related press releases on the Internet, with 12,000,000 page views, which greatly improved the product’s visibility in China.
Impressions on Weibo and Xiaohongshu in 3 months
Page views generated from press-release campaign
Traffic to e-commerce platforms within 3 months
Departo’s Youzan layout
KOL livestreaming campaign for Departo
Aslandziya AnnaSocial Media and KOL Marketing, Xiaohongshu Store and PR Management – Departo