What is SEO Copywriting?
SEO copywriting is not only about making search engines love you and rank you at the top of searches, it is also about creating attractive content that reads well, creates leads, and is shared in your business circles.
When talking about SEO copywriting, we talk about striking a balance between the machine and the human reader. It requires special skills and knowledge of the audience you are trying to reach, the keywords they will search for, and the content that will resonate with them.
SEO copywriting will use different keywords from region to region, and from culture to culture. To take a simple example, “pants” in the USA will be far more widely used than “trousers”; however, in the UK, “pants” will mean “underpants”. It is important to have a clear SEO strategy that is localized for the target audience.
Here at HI-COM we provide localized SEO copywriting services that target the most widely used terms or keywords in your region.