The Telethon Touch Rugby Match, organised by AFM-Telethon (The French Muscular Dystrophy Association), will be held at Qingpu Campus of Lycée Français de Shanghai (350 Gaoguang Road, near Gaojing Branch Road) on Sunday, 2ndDecember 2018. AFM-Telethon is a French charity organisation dedicated to helping Muscular Dystrophy patients and their families. This time, all donations from the Telethon Touch Rugby Match will support research into genetic diseases.
Anne HUHI-COM is proud to sponsor the Telethon Touch Rugby Match in support of Genetic Disease Research
Simultaneous Interpreting Mission for Australian Chamber of Commerce. The Australian Chamber of Commerce Shanghai once again brought together sport industry professionals for the 2nd Annual Australia-China Sports Summit, on Tuesday 16 and Wednesday 17 October 2018 in Shanghai
Kate CHERNAVINASimultaneous Interpreting Mission for Sport Summit 2018
HI-COM was proud to organise a fun trivia night (quiz game), that tested participants’ knowledge of China’s technological development, content localization, and China’s digital activities in general! It was a fun and interesting evening, which was followed by an hour or two of networking.
When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw the opportunity in China to market her luxury organic babycare products, Aromababy. We hear about her story, what she’s learned and advice she would give others. It is one Australian brand Success KOL Story in China that makes us wow!
Kate CHERNAVINAEntering The China Market With Your Brand: Why, How, When
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on the KOLs who appear to have a more genuine followership; a more real connection to their followers. While their follower numbers may not be as high as those of the ‘top KOLs’ of China, these lesser known (and less expensive) KOLs have a more genuine connection with their follower base, meaning more influence and impact for KOL campaigns.
Nick MIAORising KOL of China in Fashion and Travel
Any smart business with a scalable product or service has China market expansion on the agenda. For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed. Today we use a case study to look at what can go wrong, and what we can learn.
Kate CHERNAVINAWhen Good Brands Go Bad: Localization Gone Wrong