Marketing on WeChat in 2019: WHAT NOT TO DO!
HI-COM has a chat with China Digital Strategy Consultant Joseph Leveque, to find out his top advice for what to avoid in order to run a successful WeChat Official Acount…
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WeChat SEO, WeChat Best Content and Marketing Tactics for 2018
WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs […]
Aromababy: Australian brand that knows how to use Chinese KOL!
When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw […]
Communicating In China In 2018: 5 Ways Foreign Companies Can Avoid PR Disasters
In 2018, we live life via smartphones and social media. Information spreads at the click of a button and companies today must navigate the tides of consumer opinion and preference in a far more proactive and dynamic way than ever before. We are now in an era of crisis management; whatever you say will be […]
DiDi vs. Meituan DaChe: Chinese popular copies of Uber
Didi has lowered its average taxi prices to as low as 0.5 USD per trip! Wondering what happened? Do the taxi drivers benefit from this deal? Today we took a look at Chinese media, and also interviewed a few drivers to shed more light on the topic!
Rising KOL of China in Fashion and Travel
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on […]
When Good Brands Go Bad: Localization Gone Wrong
Any smart business with a scalable product or service has China market expansion on the agenda. For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed. Today we use a case study to look at what can go wrong, and […]
Guide to Advertisement Censorship Law in China – forbidden Chinese key words
Forbidden key words in Advertising Law are enforced primarily to prevent sellers from using fake advertising to mislead consumers when purchasing products or services. Advertisement censorship in China: What is fake advertising? Today we will take a look at China’s new Advertising Law and introduce ways of checking your content to be safe out there!
TOP Chinese KOL in Fashion, Food and Travel
They work with the biggest brands, they have millions of followers, they can make product lines sell out within seconds… and most of them are in their 20s! Key Opinion Leaders or ‘KOLs’ are taking over China’s social media marketing and creating a new form of “opinion marketing”. Today we take a look at five […]
The 4 big social Media platforms in China in 2017
Looking to promote yourself or your business on Chinese Social media but don’t know where to start? Today we will introduce you to 4 trendy platforms that are “kicking it” in 2017, and can’t be ignored if you are entering the social media game.