Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, in 2021 it is clear that e-consumers have adapted to the […]
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In China, cross-border e-commerce holds a specific distinction. Through cross-border e-commerce platforms, international companies are able to sell their products to Chinese customers at reduced duty fees, without needing a Chinese business license.
It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon […]
The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and […]
In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.
Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more. Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions […]
The Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices
If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating […]
Community Management (CM) refers to a variety of actions and activities that create dialogues between a brand and its customers, fans and followers. Through social media engagement, events, contests and more, it is all about building a web of connections surrounding a brand, such that it becomes more than just a faceless entity. It is […]
The penchant in China for KOLs continued unabated in 2020, and into 2021. Hardly a marketing meeting goes by when the acronym doesn’t pop up once or twice. Having ascended marketing geek buzzword-territory into a generally understood concept, the question on the lips of brands operating anywhere in China is no longer if KOL marketing […]
WeChat has become deeply integrated into daily life China. Besides being a social media app, it functions as a wallet and serves as a portal into various different mini-programs within it for everything ranging from booking plane tickets to paying utility bills. With more than 1 billion monthly users, WeChat has 78% penetration in China […]