As a business owner, you’re probably always looking for ways to grow your company. But with so many things on your mind, it may not be your top priority at the moment. Nonetheless, investing in new skills and information is one of the most effective methods to do so, which explains why so many successful […]
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Overview of our Summer Projects: KOL campaigns, Xiaohongshu Promotions, E-commerce Localization and more!
For some China business and marketing professionals, summer is quite a relaxed season for business. But not here at HI-COM! This season our teams have been busy with some very exciting and interesting projects. Here are just some of the projects that we have completed during this extremely hot summer. Chinese marketing services results: KOL collaboration […]
The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and […]
Running KOL campaigns in China can be tricky, but fear not – today we will show you what are the main tools for the success in influencer marketing in China. Still looking for an influencer agency in China? Don’t forget to ask these questions before you choose a partner to work with!
Consumers in China spend a great deal of time watching Xiaohongshu and other shopping guide communities that allow them to enter shopping apps directly, thus shortening the time lag between marketing and sales. As a platform, Xiaohongshu has become a home for millions of content creators and end users who are looking for daily advice […]
Xiaohongshu, taking “Inspire Lives” as its core concept, is a popular lifestyle platform in China for users to record and share every moment of their lives through short videos, words and pictures, and interact with other users based on their interests. According to the Xiaohongshu user strategy analysis report released by iResearch, at present, 70% […]
Word of mouth marketing is the oldest and most fundamental marketing tactic possible – get customers talking about your product or service to their social circle. It’s also one of the most effective marketing tactics if done appropriately.
Love it or loathe it, remote working is here to stay. Since the pandemic, ‘working from home’ is now a term that everyone is familiar with.
Today “Made in China” is no longer synonymous with poor quality, and consumers are promoting a Chinese nationalism that is influencing consumer habits across the country. Guochao means “national wave” or “national trend” and refers to the new consumer habits that are emerging in China. Indeed, consumers, especially young people, want to see their culture […]
How to optimize your website for China. Discover the best practices for China and follow these steps to put your site on the radar of your target audience in China. How to optimize your SEO strategy for China The SEO strategy is a fundamental pillar of any digital strategy, especially in China, one of […]