HI-COM Guides

Mapping the European e-commerce market and how it can be developed

Europe is a unique market. 28 countries and 24 different recognized languages. According to a recent study, 80% of customers prefer to buy products if the description of the products is written in their own language. This demonstrates the importance of using local languages correctly in e-commerce, even for international platforms. If the translation is poor, then even the best products will be ignored in Europe. Find out what the main languages in Europe are, and our tips to increase your ROI and reach your customers to increase sales.

Kel YEMapping the European e-commerce market and how it can be developed
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WeChat Advertising Budget: How much to allocate in 2019?

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.

Kel YEWeChat Advertising Budget: How much to allocate in 2019?
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Translating your brochures – step by step guide

Here is how to translate brochure to different languages efficiently! When working with marketing materials such as brochures, catalogues, websites it is essential to be consistent. How can you assure your translation quality? We are uncovering our industry secrets just for our readers.

Stéphane ChouryTranslating your brochures – step by step guide
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English guide to the backoffice of Dazhong Dianping

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping
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China’s Dazhong Dianping: English guide, 2019

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2019
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WeChat SEO, WeChat Best Content and Marketing Tactics for 2018

WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs to have a strategy that utilizes WeChat and makes full use of its increasingly sophisticated functions.

Kate CHERNAVINAWeChat SEO, WeChat Best Content and Marketing Tactics for 2018
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China Trademark Registration in 2019: English Guide

If you are starting a business in China, it is important to know that China does not recognize unregistered trade mark rights. It is highly recommended that trade marks are registered before starting a business in/with China. Guide to China Trademark Registration.

Kate CHERNAVINAChina Trademark Registration in 2019: English Guide
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Qunar – Our English Guide to BOOKING VACATION

Summer is one of the most popular travelling seasons of our fellow expats and their foreign friends, and with advances in technology, it’s not difficult for them to find good deals for a little getaway. But which platform is the most cost efficient, convenient and trustworthy? Our pick is Qunar.

Kate CHERNAVINAQunar – Our English Guide to BOOKING VACATION
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Qunar – Our English Guide to buying FLIGHT TICKETS

Living in China, the question of airfares is always going to be an important one. Qunar English Guide: When you are traveling for work or leisure will inevitably bring you to various air ticket websites and apps, promising a simple, one-click experience.

Today we are going talk about Qunar, the website that is famous for its low prices, its availability to pay with Union-Pay even for international travel, and for being one of the most convenient platforms for travel arrangements. On this platform you can buy air tickets, train tickets, book holidays, rent cars, and buy tickets for events, as well as benefit from a range of other services.

Kate CHERNAVINAQunar – Our English Guide to buying FLIGHT TICKETS
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