HI-COM Guides

Step by Step Guide to Website Translation

Website translation: all you need to know! The website of any international company should be translated into the languages ​​of all countries where the goods or services of this company are sold. How to organize a website translation right? Today we will list the necessary steps in website translation.

Stéphane ChouryStep by Step Guide to Website Translation
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All you need to know about Little Red Book (Xiaohongshu) in 2019

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Kate CHERNAVINAAll you need to know about Little Red Book (Xiaohongshu) in 2019
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How to register a company in China in 2019

As one of the most powerful economic players in the world and its largest manufacturer, China attracts many foreign entrepreneurs and investors. In this article, we will share with you the process of starting a business in China and how to register a company as an expatriate, taking into consideration factors such as formalities, procedures and the necessary documentation required.

Maïwenn Cottier-GarinHow to register a company in China in 2019
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China’s Dazhong Dianping: English guide, 2019

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2019
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Trade war stimulates European market. How importers can develop e-commerce in EU.

European market is unique. 28 countries and 24 different recognized languages. According to a recent study, 80% of customers prefer to buy products if the description of the products is written in their own language. This demonstrates the importance of using local languages correctly in e-commerce, even for international platforms. If the translation is poor, then even the best products will be ignored in Europe. Find out what the main languages in Europe are, and our tips to increase your ROI and reach your customers to increase sales.

Kel YETrade war stimulates European market. How importers can develop e-commerce in EU.
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WeChat Advertising: Types of Ads, CPM, PPC Prices

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.

Kel YEWeChat Advertising: Types of Ads, CPM, PPC Prices
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Translating your brochures – step by step guide

Here is how to translate brochure to different languages efficiently! When working with marketing materials such as brochures, catalogues, websites it is essential to be consistent. How can you assure your translation quality? We are uncovering our industry secrets just for our readers.

Stéphane ChouryTranslating your brochures – step by step guide
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English guide to the backoffice of Dazhong Dianping

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping
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WeChat SEO, WeChat Best Content and Marketing Tactics for 2018

WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs to have a strategy that utilizes WeChat and makes full use of its increasingly sophisticated functions.

Kate CHERNAVINAWeChat SEO, WeChat Best Content and Marketing Tactics for 2018
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China Trademark Registration in 2019: English Guide

The topic of this article is Trademark Registration in China. If you are starting a business in China, it is important to know that China does not recognize unregistered trade mark rights. It is highly recommended that trade marks are registered before starting a business in/with China. Guide to China Trademark Registration.

Kate CHERNAVINAChina Trademark Registration in 2019: English Guide
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