HI-COM Guides

KOL Marketing in China : Where to Start in 2021 I HI-COM

As the Chinese internet has matured, netizens have already grown wary of click ads. KOL marketing represents a type of digital advertisement users can resonate with, as it is brought to them by someone they enjoy following. Today in China, KOL marketing has become a highly effective tool in any brand’s digital marketing arsenal, regardless of industry. For overseas brands entering the Chinese market, KOL marketing cannot be overlooked.

Aslandziya AnnaKOL Marketing in China : Where to Start in 2021 I HI-COM
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How to: Get a Prenuptial Contract I Get Married I Get Divorced in China – HI-COM

What documents and steps are required to get married or divorce in China? How can expats arrange their marriage contract? Get all answers here!

Aslandziya AnnaHow to: Get a Prenuptial Contract I Get Married I Get Divorced in China – HI-COM
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China’s Dazhong Dianping: English guide 2021 – HI-COM

Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more.

Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions of both companies while retaining separate apps. With backing from Tencent, Dianping has also become part of the WeChat super eco-system.

Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2021 – HI-COM
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The Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices

If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating it’s 12th years this year (2021). Some say the development was inspired by Twitter, but today it is more like a Chinese Facebook, featuring personal wall, photo and video sharing.

Kate CHERNAVINAThe Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices
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How to Register a Store on Xiaohongshu in 2021 – HI-COM

In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.

Kate CHERNAVINAHow to Register a Store on Xiaohongshu in 2021 – HI-COM
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How French Expats Can Get Their Driving Licence in Guangzhou – HI-COM

Guangzhou has one of the most impressive public transport networks in the world. The metro system alone has 14 lines, covering a whopping 478km; it is the third most expansive in China, and 10th in the world. It can take you to local nature spots like Baiyun Mountain, and hotspots like Shamian Island, but anyone having an extended stay in the city will soon find there are places of curiosity beyond its reach. If you want to go off the beaten path, explore the small towns and countryside nearby, or perhaps take an aimless trip down the coast, the best option is to drive.

Aslandziya AnnaHow French Expats Can Get Their Driving Licence in Guangzhou – HI-COM
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