Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for […]
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If you’re an app developer or you’re working with apps, you’ll know that increasing an app’s visibility and exposure are very important for its success. Therefore, an app that can be downloaded and used in different languages and in different locations has access to a huge market of users. However, as users based in different […]
WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs […]
In 2018, we live life via smartphones and social media. Information spreads at the click of a button and companies today must navigate the tides of consumer opinion and preference in a far more proactive and dynamic way than ever before. We are now in an era of crisis management; whatever you say will be […]
Ask anyone that has ever done business in China and they will have a story to tell. It is a dynamic and unique business and consumer environment and the recent e-commerce explosion adds another layer of complexity – yet also opportunity. HI-COM speaks with Shaun Rein, founder of CMR Consulting and international best-selling author, to […]
Central to all business or personal exchanges is communication. And this is what gives rise to the significance of translators and interpreters. A good translation agency can determine your success in a new region and culture. But how do you choose a good one? Here are five questions you should ask when selecting your translation […]
Any smart business with a scalable product or service has China market expansion on the agenda. For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed. Today we use a case study to look at what can go wrong, and […]
It’s widely known that China’s business environment is unique with many formalized regulations and many less formal (but just as significant) conventions and cultural idiosyncrasies. Today we focus on one aspect of Chinese business relations that you won’t find in the West: the official company chop or 印章 yìn zhāng.
The topic of this article is Trademark Registration in China. If you are starting a business in China, it is important to know that China does not recognize unregistered trade mark rights. It is highly recommended that trade marks are registered before starting a business in/with China. Guide to China Trademark Registration.
Cleaning robots, smart homes, e-cars, drones, VRs, you name it…. Video from CES ASIA 2017 Technology to build a better world.