With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.
Aslandziya AnnaYour Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
Numerous international companies regularly contact HI-COM regarding issues related to the registration process of Chinese e-commerce platforms. With this in mind, we decided to highlight the entry fees that may be required for Chinese e-commerce platforms such as Tmall, Tmall Global, JD, JD International, Koala, and Xiaohongshu.
Aslandziya AnnaRegistration Costs of Chinese E-commerce Platforms in 2021 I Tmall, JD, Kaola, Xiaohongsu – HI-COM
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Kate CHERNAVINADouble 11 of year 2020. Brand strategies to experience success this year!
Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China? If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.
Kel YEGuide to Chinese cross border platforms in 2020
Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.
Kate CHERNAVINAEntering the Chinese Market: 10 Things Brands Need To Do
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.
Kate CHERNAVINABusinesses in China dealing with COVID -19, an interview with Melchers’ China CEO
The continued rise of tech startups and work-from-home success stories may have given you the impression there’s never been a better time to start a business. While this is true in some sense, there are still plenty of roadblocks that can stop your killer business idea dead in its tracks.
Kate CHERNAVINA4 Essential Tips For Starting A Business In 2020
As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2020 – HI-COM