As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage of China’s healthy hospitality industry amidst a global hospitality industry downturn?
Business
Top 2021 WeChat Marketing Strategies I HI-COM
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.2 billion monthly users according to Tencent’s 2020 Q3 report, WeChat has almost complete penetration of the Chinese market.
What Are Modern Technologies to Translate a Website? I HI-COM
Although Google Translate has certainly come a long way over the years, “It looks like they just used Google Translate” is never a compliment, and it’s not a reaction any business owner should ever want to hear about their website. In principle, localization is generally a good idea, but bad translations make businesses look unprofessional and are one of the fastest ways to lose the trust (and business) of potential customers.
How Human Translation and Native Proofreading Can Take Your Translation to the Next Level I HI-COM
From the ability of Google Translate to translating dozens of languages in real-time to the incredible conversational abilities of Sophia, the world-famous talking android built by Hanson Robotics, it’s clear that the capabilities of machine translation and NLP (natural language processing) are nothing short of remarkable. So is it still really worth it to use a translation agency these days?
Your Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.
Registration Costs of Chinese E-commerce Platforms in 2020 I Tmall, JD, Kaola, Xiaohongsu – HI-COM
Numerous international companies regularly contact HI-COM regarding issues related to the registration process of Chinese e-commerce platforms. With this in mind, we decided to highlight the entry fees that may be required for Chinese e-commerce platforms such as Tmall, Tmall Global, JD, JD International, Koala, and Xiaohongshu.
British Business Awards in Shanghai and Fast-Pitching Event in Guangdong – HI-COM
Last week, HI-COM had the pleasure to participate at two events and we are very proud to have been part of them.
Double 11 of year 2020. Brand strategies to experience success this year!
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Guide to Chinese cross border platforms in 2020
Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China? If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.
Getting ready for Double 11 in 2020: learning from Chinese brands
Are you preparing for this year’s Double 11? If so, take a look at the previous marketing strategies implemented brands during last year’s Double 11.