Business

How do brands localize campaigns for the Chinese New Year

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
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Is your Official WeChat Account content in breach of Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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2019 Cost of one social media engagement in China: KOL data analysis and price!

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers.  Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
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7 Lessons on Social Image Re-branding in China from the Imperial Palace

The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding.  The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ their content, and here’s how they did it.

Anne HU7 Lessons on Social Image Re-branding in China from the Imperial Palace
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What it takes to become a success story in China’s music and sound industry?

One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.

Kate CHERNAVINAWhat it takes to become a success story in China’s music and sound industry?
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New ways to reach and acquire WeChat followers – trends of 2019!

Acquiring WeChat followers by QR Code advertising is one of the ways of WeChat payment advertisement. How to target, reach and prevent followers lost from your QR code related campaign. If you live in China, you may have already noticed that more and more companies (retailers) are using their WeChat payment solution for advertising as well as payment. Before you can pay for your coffee, you are prompted to follow the cafe’s official account, and before starting your arcade game, you are prompted to follow other brand/company official accounts.

Today we will take a look at this latest trend of followers acquisition on WeChat Official accounts: attraction via third party QR code scan.

Inna EROHINANew ways to reach and acquire WeChat followers – trends of 2019!
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Tips for Success in the E-learning and Gaming Industries through Localization

Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.

Kate CHERNAVINATips for Success in the E-learning and Gaming Industries through Localization
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HI-COM Provided SI & CI Services for Canadian Chamber of Commerce in Shanghai

It was a great honor for HI-COM to provide SI (Simultaneous Interpreting) and CI (Consecutive Interpreting) during the Higher Education Exchange Conference on Atlantic Growth Strategy held by the Canadian Chamber of Commerce in Shanghai. The conference focused on the exchange and development of higher education between Canada and China, and included one-on-one partnership meetings, Shanghai Consulate briefings, and Atlantic Canadian delegate presentations, as well as a partnership brunch.

Anne HUHI-COM Provided SI & CI Services for Canadian Chamber of Commerce in Shanghai
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HI-COM is proud to be one of the official LSPs (language service providers) of WeWork and its hosted companies.

WeWork, a shared workspace brand from New York, has confirmed its official partnership with HI-COM as its LSP. HI-COM is now one of WeWork’s language partners, providing multilingual translation and a wide range of other language services.

Anne HUHI-COM is proud to be one of the official LSPs (language service providers) of WeWork and its hosted companies.
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