Business Archives

CRM for Businesses: The Importance Of A Good System In Place

December 20, 2019 Kate CHERNAVINA

Customer Relationship Management (CRM) refers to the strategies and activities that companies have in place for better interaction with their clients. This encompasses even those clients that the company is still trying to reach out to. CRM is significant for businesses to build strong relationships with their customers.

15 ways to attract Chinese Tourists in 2020

December 14, 2019 Kate CHERNAVINA

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany.

How To Choose The Best Chinese E-commerce Channel In 2020

December 12, 2019 Kate CHERNAVINA

China has rapidly become one of the biggest retail E-commerce markets in the world, which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market with minimum effort and maximum return.

The Belt and Road Initiative: accelerating international trade ties

December 6, 2019 Lili SHEPPARD

The Belt and Road Initiative (BRI), is a global infrastructure strategy implemented by the Chinese government in hope to form a unified market. Potentially generating a brand new era of globalisation, the initiative was first introduced in 2013 by Chinese President, Xi Jinping, to improve “connectivity and cooperation on an intercontinental scale”.

Chinese Influencer Marketing: Where to start in 2020

December 2, 2019 Kate CHERNAVINA

Chinese Influencer Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Xiaohongshu / Little Red Book in 2020

November 18, 2019 Kate CHERNAVINA

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Import to China: how to enter e-commerce, cross border and offline markets

July 31, 2019 Kate CHERNAVINA

“How can I import to China and start selling my products there?” is the question every entrepreneur and business owner asks lately. China’s market size make it seem appealing to companies trying to expand internationally, it also relates closely to China’s growing middle class, which by the year 2022 will have same spending power as the middle class of Italy (earning $9,000 to $34,000 a year) but with a population of 550 million people.

China’s Dazhong Dianping: English guide, 2019

July 4, 2019 Kate CHERNAVINA

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

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