Business Archives

How do brands localize campaigns for the Chinese New Year

February 13, 2019 Kate CHERNAVINA

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Is your Official WeChat Account content in breach of Chinese Advertising Law?

January 30, 2019 Kate CHERNAVINA

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.

What it takes to become a success story in China’s music and sound industry？

December 26, 2018 Kate CHERNAVINA

One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.

New ways to reach and acquire WeChat followers – trends of 2019!

December 24, 2018 Inna EROHINA

Acquiring WeChat followers by QR Code advertising is one of the ways of WeChat payment advertisement. How to target, reach and prevent followers lost from your QR code related campaign. If you live in China, you may have already noticed that more and more companies (retailers) are using their WeChat payment solution for advertising as well as payment. Before you can pay for your coffee, you are prompted to follow the cafe’s official account, and before starting your arcade game, you are prompted to follow other brand/company official accounts.

Today we will take a look at this latest trend of followers acquisition on WeChat Official accounts: attraction via third party QR code scan.

Tips for Success in the E-learning and Gaming Industries through Localization

November 16, 2018 Kate CHERNAVINA

Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.

HI-COM Provided SI & CI Services for Canadian Chamber of Commerce in Shanghai

November 15, 2018 Anne HU

It was a great honor for HI-COM to provide SI (Simultaneous Interpreting) and CI (Consecutive Interpreting) during the Higher Education Exchange Conference on Atlantic Growth Strategy held by the Canadian Chamber of Commerce in Shanghai. The conference focused on the exchange and development of higher education between Canada and China, and included one-on-one partnership meetings, Shanghai Consulate briefings, and Atlantic Canadian delegate presentations, as well as a partnership brunch.

HI-COM Provided Bilingual Conference Interpreting for the 7th VDMA Mechanical Engineering Summit China 2018.

November 14, 2018 Anne HU

HI-COM is honoured to provide English & Chinese conference interpreting for VDMA (Verband Deutscher Maschinen und Anlagenbau / German Mechanical Engineering Association) at the 7^thVDMA Mechanical Engineering Summit China 2018.

HI-COM is proud to be one of the official LSPs (language service providers) of WeWork and its hosted companies.

November 7, 2018 Anne HU

WeWork, a shared workspace brand from New York, has confirmed its official partnership with HI-COM as its LSP. HI-COM is now one of WeWork’s language partners, providing multilingual translation and a wide range of other language services.

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