Last week, HI-COM had the pleasure to participate at two events and we are very proud to have been part of them.
Business
Double 11 of year 2020. Brand strategies to experience success this year!
October 25, 2020
Business
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Guide to Chinese cross border platforms in 2020
Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China? If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.
Getting ready for Double 11 in 2020: learning from Chinese brands
Are you preparing for this year’s Double 11? If so, take a look at the previous marketing strategies implemented brands during last year’s Double 11.
Entering the Chinese Market: 10 things brands need to do
Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.
Businesses in China dealing with COVID -19, an interview with Melchers’ China CEO
June 23, 2020
Business
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.
4 Essential Tips For Starting A Business In 2020
June 22, 2020
Business
The continued rise of tech startups and work-from-home success stories may have given you the impression there’s never been a better time to start a business. While this is true in some sense, there are still plenty of roadblocks that can stop your killer business idea dead in its tracks.
China’s Dazhong Dianping: English guide 2020 – HI-COM
May 27, 2020
Business, HI-COM Guides, Marketing
As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Expanding your business to China? Discover the importance of a specialized translation!
May 18, 2020
Business, Translation
Learn how specialized translation can help your business. Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.
Discover the evolution of e-commerce: China in 2020 – HI-COM
It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.
China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.