Business Archives

Import to China: how to enter e-commerce, cross border and offline markets

July 31, 2019 Kate CHERNAVINA

“How can I import to China and start selling my products there?” is the question every entrepreneur and business owner asks lately. China’s market size make it seem appealing to companies trying to expand internationally, it also relates closely to China’s growing middle class, which by the year 2022 will have same spending power as the middle class of Italy (earning $9,000 to $34,000 a year) but with a population of 550 million people.

China’s Dazhong Dianping: English guide, 2019

July 4, 2019 Kate CHERNAVINA

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Social media strategy for foreign brands in China

May 24, 2019 Kate CHERNAVINA

Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one has it’s own analytics and data processing tools. Mastering your Chinese social media skills is therefore crucial for branding and community management in China.

Influencer Marketing in China: Where to start in 2019

May 12, 2019 Kate CHERNAVINA

Influencer Marketing in China – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Overcoming the challenges of translating your menu into Chinese

May 6, 2019 Kate CHERNAVINA

All about restaurant menu translation from and to Chinese. How to translate menu without loosing the meaning of your source language? The Chinese language has a long and rich history. It is the oldest language in the world and is also the most spoken language around the world. In fact, Chinese may be one of the most difficult languages to translate literally because each Chinese character has a separate meaning and putting them together means something different.

A Fool-Proof Checklist for a Successful Trade Show in China

April 17, 2019 Stéphane Choury

Trade shows and exhibitions are a great way to gain exposure in your industry. Not only are you benefitting from brand exposure, trade shows are also an excellent way to learn what’s happening in your industry. From media to potential customers, it’s typical for thousands of people to attend trade shows in China.

Localization strategy and lessons from Lenovo in the US

April 10, 2019 Kel YE

Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market.

International startups in China: incubators with funding for startups

March 28, 2019 Kate CHERNAVINA

If you are thinking of starting a business and raising funds, China could be a good option for you – after all it is a land of millions of startups, both Chinese and Foreign owned. But how do you really get your foot in the door of this Asian tech paradise? Finding the right incubator and accelerator might just be what you need!

WeChat Advertising Budget: How much to allocate in 2019?

March 15, 2019 Kel YE

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.

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