Business

How Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM

As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage of China’s healthy hospitality industry amidst a global hospitality industry downturn?

Aslandziya AnnaHow Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM
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What Are Modern Technologies to Translate a Website? I HI-COM

Although Google Translate has certainly come a long way over the years, “It looks like they just used Google Translate” is never a compliment, and it’s not a reaction any business owner should ever want to hear about their website. In principle, localization is generally a good idea, but bad translations make businesses look unprofessional and are one of the fastest ways to lose the trust (and business) of potential customers.

Aslandziya AnnaWhat Are Modern Technologies to Translate a Website? I HI-COM
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How Human Translation and Native Proofreading Can Take Your Translation to the Next Level I HI-COM

From the ability of Google Translate to translating dozens of languages in real-time to the incredible conversational abilities of Sophia, the world-famous talking android built by Hanson Robotics, it’s clear that the capabilities of machine translation and NLP (natural language processing) are nothing short of remarkable. So is it still really worth it to use a translation agency these days?

Aslandziya AnnaHow Human Translation and Native Proofreading Can Take Your Translation to the Next Level I HI-COM
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Your Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM

With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.

Aslandziya AnnaYour Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
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Registration Costs of Chinese E-commerce Platforms in 2020 I Tmall, JD, Kaola, Xiaohongsu – HI-COM

Numerous international companies regularly contact HI-COM regarding issues related to the registration process of Chinese e-commerce platforms.  With this in mind, we decided to highlight the entry fees that may be required for Chinese e-commerce platforms such as Tmall, Tmall Global, JD, JD International, Koala, and Xiaohongshu.

Aslandziya AnnaRegistration Costs of Chinese E-commerce Platforms in 2020 I Tmall, JD, Kaola, Xiaohongsu – HI-COM
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Guide to Chinese cross border platforms in 2020

Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China?  If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.

Kel YEGuide to Chinese cross border platforms in 2020
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