Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.
Kate CHERNAVINAEntering the Chinese Market: 10 things brands need to do
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.
Kate CHERNAVINABusinesses in China dealing with COVID -19, an interview with Melchers’ China CEO
The continued rise of tech startups and work-from-home success stories may have given you the impression there’s never been a better time to start a business. While this is true in some sense, there are still plenty of roadblocks that can stop your killer business idea dead in its tracks.
Kate CHERNAVINA4 Essential Tips For Starting A Business In 2020
As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2020 – HI-COM
Learn how specialized translation can help your business. Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.
Marie CASTANOExpanding your business to China? Discover the importance of a specialized translation!
It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.
China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.
Kate CHERNAVINADiscover the evolution of e-commerce: China in 2020 – HI-COM
Attracting, selecting and recruiting the best foreign students remains a challenge for business and engineering schools and also universities.
Nevertheless, offering them a 6-month or 1-year university exchange in partnership with their home school is no longer enough to determine the level of attractiveness and global influence of a school. Indeed, instead of the number of traditional exchange students, it is now the number of foreign students following programs over their entire duration (4 to 5 years) that constitutes how attractive an institution is.
Marie CASTANOHow to attract chinese students abroad – HI-COM
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.
Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020 – HI-COM
HI-COM is proud to announce the opening of its new office in Côte d’Azur, France. The new location will strengthen HI-COM’s presence in Europe, enabling the group to provide more to support to its European clients and partners. The new French location will bring the number of HI-COM bases to three, adding to its existing Shanghai and Guangzhou locations. The adress of our new is : 930 Route des Dolines 06560 VALBONNE, Sophia Antipolis, Provence-Alpes-Côte d’Azur, France.
Therefore, HI-COM will continue serve its existing clients and develop new business in France and across Europe from this new location. With our expertise in copywriting, interpreting, translation and KOL marketing, we look forward to collaborating with all our clients.
Kate CHERNAVINAHI-COM Announces A New Office In France