As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked […]
Posts by Anna Aslandziya:
- Design & DTP
- HI-COM Guides
Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for […]
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the Future Cities: Sustainability and lnclusion panel discussion organized by British Council. The event took place on October 29th at Kinetic Space Shanghai Kerry Centre in Shanghai. HI-COM managed the whole project and provided expert interpreting from English to Chinese and vice versa. […]
In today’s world of oversaturated digital ads, brand e-reputation has never been more important. This is especially the case in China, where word-of-mouth and KOL marketing are widely regarded as the most trustworthy.
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the 10th VDMA Mechanical Engineering Summit 2021 organized by VDMA China. The event took place on October 22nd at JW Marriot hotel, Shanghai, China. HI-COM managed the whole project and provided expert interpreting from English to Chinese and vice versa. The project included […]
HI-COM is proud to have provided simultaneous interpreting services for the Sino-French GBA Business Summit on October 21st! The event was organized by the French Consulate general, Sunwah Group, the French Chamber of Commerce and Industry, and by Dr. Jonathan Choi, Chairman of Sunwah Group and Chairman of the Guangdong – Hong Kong – Macao […]
As media becomes more and more decentralized, marketing trends in China have followed suit. Review sections are now ubiquitous across e-commerce platforms and today, nine out of ten consumers in China look to customer reviews before buying a product. Reviews from average customers now hold more weight than ever before.
One of the most common tools in the advertiser’s toolbelt, good voice-over can make a campaign sing to an audience. If done well, it can make good copy, and make it great. For international brands operating in China, there are several considerations that need to be made, in order to make the most of what […]
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the Climate Action Conference organized by Green Initiatives. The event took place on September 28th at PWC Innovation Center, Shanghai, China. About Green Initiatives Founded in 2009 in Shanghai, Green Initiatives works with businesses on waste recycling, staff engagement programs and […]
HI-COM is proud to have participated in a conference on ‘Change and Transformation in the post-Covid-19 Era’ conference, held on September 25th by the Mind Challenging Hub in Guangzhou. The conference was devoted to seizing post-Covid-19 opportunities, and was aimed at business owners worldwide.