Many people learn the Korean language as part of understanding their culture, while some simply learn Korean mainly because they’re planning to visit the country in the near future. But if you’re career-oriented, learning a new language other than English might just be a part of your strategy to boost your career. If that’s the case, then the Korean language might’ve been one of your options.
As the Chinese internet has matured, netizens have already grown wary of click ads. KOL marketing represents a type of digital advertisement users can resonate with, as it is brought to them by someone they enjoy following. Today in China, KOL marketing has become a highly effective tool in any brand’s digital marketing arsenal, regardless of industry. For overseas brands entering the Chinese market, KOL marketing cannot be overlooked.
What documents and steps are required to get married or divorce in China? How can expats arrange their marriage contract? Get all answers here!
It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon to Taobao, WordPress-based blogs to WeChat articles. A less-understood, but no-less vital analogue, is HTML5 to H5.
With the COVID-19 pandemic showing signs of coming to an end, now is the time for those in the hospitality sector to prepare for the new normal. There are plenty of opportunities up ahead, and the deciding factor in whether they may be taken advantage of will likely be an organisation’s ability to communicate and appeal to new international visitors.
HI-COM is proud to have provided simultaneous interpreting services for the LEHERPEUR PARIS 2-day round table event on June 26th and 27th!
Due to the ongoing Covid-19 pandemic, it’s still hard for international companies to put new boots on the ground in China. Whereas pre-pandemic it was possible for companies to fly experts in and out, complete official duties and supervise the creation of marketing materials and sales channels, now it is often necessary to rely on individuals already in-country. For companies whose in-country personnel are not specialized in one or another field, Hi-Com is able to provide assistance. Below, we look at a few areas where our expertise can benefit companies in light of prolonged travel restrictions.
Community Management (CM) refers to a variety of actions and activities that create dialogues between a brand and its customers, fans and followers. Through social media engagement, events, contests and more, it is all about building a web of connections surrounding a brand, such that it becomes more than just a faceless entity. It is a deft art, which done well can hugely benefit long-term sales, but done badly can seriously damage a brand image.
One of the hottest topics of the year is about the development of the Chinese government project to create new Free Trade Zones, and bring more foreign investments into the country. With the recent rise of Hainan FTZ, there is some confusion with the GBA. It is time to lift the veil, and discover what it is about !