Kate is a writer and a marketing director @HI-COM. Living and working in China for the past 14 years, she has observed the rapid progress of the country, analysed hundreds of digital and business trends, helped clients to enter and excel in the Chinese digital market.
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.
Kate CHERNAVINABusinesses in China dealing with COVID -19, an interview with Melchers’ China CEO
The continued rise of tech startups and work-from-home success stories may have given you the impression there’s never been a better time to start a business. While this is true in some sense, there are still plenty of roadblocks that can stop your killer business idea dead in its tracks.
Kate CHERNAVINA4 Essential Tips For Starting A Business In 2020
HI-COM is proud to participate in and be the video partner for the prestigious 2020 British Business Awards organised by the British Chamber of Commerce Shanghai. The Awards, supported by the Department for International Trade (DIT), China-Britain Business Council (CBBC), Confederation of British Industry (CBI), and British Chambers in Beijing, Guangdong and Southwest, seek to celebrate the fantastic work being done by British businesses across China and the ever-growing trade between China and the UK.
Has your company decided to make a brave move into the global e-commerce market? If so, you may find yourself in need of an efficient yet cost-effective way of localizing your website successfully. In this article we will discuss the benefits of effective localization when targeting markets overseas and the detrimental effects it has on SEO, and therefore, the overall success it can have on your online business.
Kate CHERNAVINADiscover how localization can impact your SEO ranking
For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, or directly sell product.
Kate CHERNAVINA30 Chinese KOL and Influencers in 2020
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.
Game localization and its difficulties. Since 2012, the video game industry, driven by a dynamic and rapidly growing market, has silently taken over the global entertainment industry. Today, the combined revenue of the movie and music industry worldwide doesn’t even match half the revenue of the gaming industry.
Kate CHERNAVINAWhat you Need to Know about Game Localization – HI-COM
HI-COM is proud to have provided the English and Russian consecutive interpreting for JPCI Controls in Moscow at Aquatherm, the largest in Russia CIS and Eastern Europe international exhibition of domestic and industrial equipment.
Kate CHERNAVINAEnglish-Russian consecutive interpreting for JPCI Controls in Moscow – HI-COM
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.
Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020 – HI-COM