Altios is a global player with a unique network of offices around the world to help clients take their business to the next level by entering dynamic new markets, expanding their in-country presence and managing their cross-border investments.
Alexandre QUINCÉAltios – Interview with Bruno Mascart by HI-COM
HI-COM was proud to organise a fun trivia night (quiz game), that tested participants’ knowledge of China’s technological development, content localization, and China’s digital activities in general! It was a fun and interesting evening, which was followed by an hour or two of networking.
According to Sheffield Hallam University, a shocking majority of the global population (75%!) don’t speak English at all. Out of the remaining 25%, many people may not speak English very well and won’t be able to understand marketing content accurately – not to mention catch the subtleties of cultural references and word play which are the foundation of many marketing campaigns. All in all, only 6% of the global population are native English speakers. In such a context localization can be the key to reaching a global audience, and hence – boosting your sales in the new markets.
Alexandre QUINCÉ5 Reasons to increase business globally