Top 24 Chinese Social Media Apps, Platforms in 2023
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2022!
influencer
The term influencers refers to public figures, people whose opinions influence certain consumers. Their influence is done through the product consumer good directly on social networks. Their status, their personality, their position makes these people have an influence on their subscribers. They are relays of information, opinions, commercial products, services and many others. Influencers mainly use their personal blog and social networks. They are also in contact with different brands to make product placements. They are at the head of a large community whose consumption they influence.
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Kate Chernavina’s Insights into Chinese Influencer marketing in 2019
HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more.
2019 Cost of one social media engagement in China: KOL data analysis and price!
Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you […]
Micro Influencers in China: how to start your campaign with Micro KOLs
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions […]