Marketing for an ICO or Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.
Jennifer CALDERThese Are The Languages You Need To Translate Your ICO White Paper To
Central to all business or personal exchanges is communication. And this is what gives rise to the significance of translators and interpreters. A good translation agency can determine your success in a new region and culture. But how do you choose a good one? Here are five questions you should ask when selecting your translation partner.
Jennifer CALDERWorking With A Translation Agency – 5 Questions You Need To Ask
Any smart business with a scalable product or service has China market expansion on the agenda. For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed. Today we use a case study to look at what can go wrong, and what we can learn.
Jennifer CALDERWhen Good Brands Go Bad: Localization Gone Wrong
Anyone living long-term in a foreign country will know that paperwork, application forms and filing official documents with the government bureaus are all part of the joys of expat life. HI-COM helps to make your administrative tasks in China a little less 麻烦 mafan…
Jennifer CALDERVisas / Marriage / Driving In China…What Do I Translate?
Forbidden key words in Advertising Law are enforced primarily to prevent sellers from using fake advertising to mislead consumers when purchasing products or services. What is fake advertising? Today we will take a look at China’s new Advertising Law and introduce ways of checking your content to be safe out there!
Kate CHERNAVINAGuide to Advertisement Censorship Law in China – forbidden Chinese key words
It’s widely known that China’s business environment is unique with many formalized regulations and many less formal (but just as significant) conventions and cultural idiosyncrasies. Today we focus on one aspect of Chinese business relations that you won’t find in the West: the official company chop or 印章 yìn zhāng.
Jennifer CALDERDoing Business In China 2018: From Fapiao Chops to Translation Chops