Today there are about 6800 different languages spoken across the world and in an increasingly globalized world nearly every culture has interactions with every other culture in some way. This means there are incalculable number of translation requirements every second of every day across the world.
Artem DovzhenkoThe history and principles of the machine translation
Many new businesses are looking into expanding into the world market. One of the biggest challenges that they face is advertising their brand in a way that appeals to the local demographic. You may be thinking that you only need to hire a translator to get the job done. This will not get you the results you are looking for, you need transcreation. I decided to interview one of our professional transcreators, Celia G., to show you why they are an essential part of any global company.
Kate CHERNAVINA7 Questions to an expert Transcreator
We have put together 15 more profiles of the most followed Chinese KOLs in the industries we have worked with in the past few months: Skincare, Travel, Health, Sport, Parenting. These people create a new way of promotional marketing, engaging their followers on a daily/weekly basis and are helping brands find their customers in the endless ocean that is the Chinese market.
Kate CHERNAVINAChinese KOL in Sport, Parenting, Travel, Skincare, Health
Marketing to customers has gotten increasingly more internet-based, especially over the past decade. This has forced companies to change their marketing strategies to be digital-friendly, allowing access to customers in ways never thought to be imaginable. Along with the success of social media apps, consumers have infinite information at their fingertips. It is upon companies to utilize this and connect with potential customers digitally in specific markets.
Kate CHERNAVINABest ways to enter Chinese Social Media for Businesses
We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for ICO white paper translation due to their reputation as having high concentrations of crypto users. In this article we’ll delve into why most ICOs are also having their whitepapers translated into Chinese.
Stéphane ChouryTranslating your ICO white paper – why you shouldn’t give up on China
Chinese cosmetics influencers are taking over China’s beauty market. They are making the most out of the visually-oriented Chinese youth environment, producing watch-and-learn videos to share the most important tips and tricks on how to always look 100%. At Hi-COM we have carefully selected these profiles for the foreign brands to consider when promoting skincare and cosmetics brands, as well as entering the e-commerce market or dealing with health-related products in China. These 8 popular Chinese influencers are talented, hard-working and have been widely recognised by China’s social media market with various awards.
Kate CHERNAVINATop 8 Chinese KOL in Cosmetics in 2018
If you’re an app developer or you’re working with apps, you’ll know that increasing an app’s visibility and exposure are very important for its success. Therefore, an app that can be downloaded and used in different languages and in different locations has access to a huge market of users. However, as users based in different regions have different preferences, customization of the app is necessary. The process of customizing an app for use in multiple countries and languages is referred to as mobile app localization.
Kate CHERNAVINAAPP/Software Localization in China in 2018
Let’s say that your design and marketing departments have just spent the last few weeks lovingly putting together a killer brochure for a key trade show that’s coming up. But there’s just one small issue – the trade show is in China, and so far no plans have been made to produce the brochures in Chinese!
Stéphane ChouryTranslating your brochures – step by step guide
The inability of Google Translate, Bing Translator, Baidu Fanyi, and other translation services to correctly convert jī nián dàjí 鸡年大吉 (“may the / your year of the chicken be greatly auspicious!”) into various languages raises a vital point that we have long wanted to make, and now seems the perfect moment to do so.
Stéphane ChouryMachine translation and how it deals with Chinese characters