Latest news

When to use Google Translate (and when NOT to use it!)

It is fair to say that the quality of translations generated by the free Google Translate machine translation service has come a long way in the last few years, so much so that many professional translators and freelancers consider it as a useful and even reliable resource when working on their translation projects. But to what extent can it be used with great confidence? This article will highlight some of the benefits and the limitations of using Google Translate for both personal and professional use, and the situations in which using the tool should be either avoided or at least approached with great caution.

RobertWhen to use Google Translate (and when NOT to use it!)
read more

Fun Trivia Night by HI-COM

HI-COM was proud to organise a fun trivia night (quiz game), that tested participants’ knowledge of China’s technological development, content localization, and China’s digital activities in general! It was a fun and interesting evening, which was followed by an hour or two of networking.

Alexandre QUINCÉFun Trivia Night by HI-COM
read more

China’s Dazhong Dianping: English guide, 2018

As we stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation.

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2018
read more

Hi-COM – Proud sponsors of “La Rentrée” – Gala organized by UT ALU China

Hi-COM is sponsoring this prestigious event organized by UT ALU China on September 15, 2018 at 18:30pm at the Grand New Palace in Shanghai.

The evening will begin with a cocktail reception, followed by a sit-down dinner with many guests, consisting of a mix of professionals, students and teachers.

Alexandre QUINCÉHi-COM – Proud sponsors of “La Rentrée” – Gala organized by UT ALU China
read more

10 ways to attract Chinese Tourists in Europe

According to an article by the Diplomat, recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people.

Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the UK, France, Italy, and Germany.

Kate CHERNAVINA10 ways to attract Chinese Tourists in Europe
read more

How to have your official Chinese documents translated and notarized in China

As the Chinese economy grows, and more education and business opportunities open up, more and more people from countries all over the world are coming to study, work, and build a life for themselves in China. This has of course led to a sharp increase in the number of Chinese diplomas, birth certificates, marriage certificates, visas, and residence permits being issued to non-Chinese nationals. If you belong to this growing group of people, your home country may require you to have your official Chinese documents translated into your home language and also notarized by the Chinese authorities.

RobertHow to have your official Chinese documents translated and notarized in China
read more

Legal services in China – an interview with CEO of 7anb

Today we had a ten-minute chat with Kevin Woo, the CEO of 7anb – a legal service startup that has changed the way people and companies search for legal services. He talked about the differences in Chinese and Western laws, the uniqueness of 7anb as a “legal tech startup”, and foreign businesses in China in general.

Kate CHERNAVINALegal services in China – an interview with CEO of 7anb
read more

5 Reasons to increase business globally

Content localization in China can be the key to reaching a global audience, and hence – boosting your sales

  1. Reach a Global Audience

According to Sheffield Hallam University, a shocking majority of the global population (75%!) don’t speak English at all. Out of the remaining 25%, many people may not speak English very well and won’t be able to understand marketing content accurately – not to mention catch the subtleties of cultural references and word play which are the foundation of many marketing campaigns. All in all, only 6% of the global population are native English speakers. In such a context localization can be the key to reaching a global audience, and hence – boosting your sales.

Jack5 Reasons to increase business globally
read more

The history and principles of machine translation

Today there are about 6,800 different languages spoken across what is becoming an increasingly globalized world, where nearly every culture has interactions with others in some way. This means there is an incalculable number of translation requirements emerging every second of every day across the world.

Artem DovzhenkoThe history and principles of machine translation
read more